Fenjal — Rejuvenation of the traditional fenjal brand. In 1962, out of love for his wife, a Swiss pharmacist created the fenjal cream-oil bath to allow bathing and creaming at the same time. It is famous to this day. Using the ‘My Me-Moment’ concept, fenjal is reviving the brand’s core competence: the unique composition of skin caring oils and sensual fragrances.

Keeping the typical turquoise and waisted shape, the new design highlights the precious oils and beautifully composed fragrances to create a fresh yet indulgent look. The appearance has been gently updated and the golden circle as the central symbol for precious oil, surrounded by floral ingredients, has a timeless elegance. This new look not only appeals to loyal fans but also to new consumers, shown by a 20% increase in sales after the relaunch.