Get The Look

Essence Lash like a Boss — Development of a striking design for fake lashes with the ultimate 3D wow effect. For lash lovers, in 4 vegan versions – from natural to dramatic. The challenge was to create a trendy design with a focus on performance, using only one color for the outer packaging. In keeping with the name of the lashes, the design had to be bold and confident. The idea behind the design was to add expressive eyebrows which with the lashes, build a complete look creating strong identification and vision. Sliding boxes in pastel colors ensure an effortless differentiation of the lashes.

Scope: Global Launch // Logo // Packaging

So Pretty, so Natural

Essence Pretty Natural — Throughout the design process the intention was to communicate the characteristics of the product on different levels. The pure, minimalistic logo conveys the natural, vegan, feathery-light formula and the matt packaging material underlines the natural mattifying finish. Apart from the logotype, the product itself is the leading actor in the packaging design.

World Of Colors

Essence Witch Side — Design with focus on the magic of the look. The task was to show the contrasting range of light colors for day, and dark colors for night. The intense look of the eyes and the magic symbols combined with the cool lenticular effect, create a truly magical eye shadow palette. Essence Epic Sunset — The design for the epic sunset eye shadow palette features the colors inspired by stunning sunsets in a desert landscape. The hotfoil effect is in a desert-warm copper tone.

Where There Is Shadow, There Is Highlighter

Essence Blush & Highlighter — Design for the pressing pattern of the blush & highlighter range. The idea behind the shading was to emphasize light and shadow to show the effect created by these products. It is a shame that in this case the creation is fading so fast.