Come As You Are

Falke Beauty Plus — The Beauty Plus line is a range of tights with high-tech features such as an extremely cozy waistband and a gentle shaping effect on legs, hips and thighs – for flawlessly beautiful legs and a wonderful feeling of well-being. Communicating attractiveness and well-being was a high priority. With the Beauty Plus line, Falke emphasizes a woman’s sensual beauty and presents it in a natural, confident and relaxed way.

Falke

Global Launch
Packaging
Icons
Model Approach
Shooting
Naming

Intuitively Soft

Sensual — Design development of a luxurious range of tights with high quality yarns containing cashmere or silk. The challenge was to intuitively communicate the overwhelmingly soft and gentle quality of the new sensual products. In this highly aesthetic motif, the woman cozies up against the product, implicitly and sensitively conveying softness and a sense of well-being.

Falke

Global Launch
Packaging
Icons
Structural
Model Approach
Naming