A Ferociously Strong Adhesive

Pattex Crocodile — brandcouture was asked to develop a powerful, disruptive yet casual new sub-brand and design for products developed to withstand harsh environments and situations, explicitly appealing to a young target group. The positioning of the new Pattex sub-brand addresses attributes such as freedom, courage and individuality. The main character and name Crocodile was chosen because of its strength, speed and the power of the world’s strongest bite ever measured. This suits the positioning of the new sub-brand perfectly. The result is a sleek six-product line which meets every repair requirement indoors and out, capable of great things for a young target group that loves outdoor activities like camping, gardening and also DIY in general.